Algorithmic Repricer
Inventory & Order Management
Analytics & Reports
It鈥檚 easy to forget that just 10 years ago, you couldn鈥檛 go online to buy everyday essentials like groceries, glasses鈥攐r medication for your dog. was ahead of its time in 2008, when it was just a small pet supply shop with a big vision for ecommerce. Tucked away in the Georgia suburbs, the store was a pet lovers鈥 haven for fairly priced, vet-recommended products. It offered grooming supplies, flea medication and more items, all hand-selected by their team of veterinarians, at nearly half the price of regular vet offices.
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In an effort to bring pet supplies online for the first time (yes, this was before Chewy.com), the team launched its BigCommerce store in tandem with an eBay shop in 2008. The following year, they expanded onto Amazon, becoming the first to offer pet products of its kind. It didn鈥檛 take long for the company to become a top seller in Amazon鈥檚 booming pet supply category with a loyal following across both its marketplaces and its own dot-com.
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Of course, with new business came plenty of new responsibilities. While Pet Wish Pros had a knack for handling operations in-house鈥攅ven opening up fast, free shipping on all domestic orders in the early year of 2015鈥攖he company needed a way to work faster and smarter.
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The company stumbled upon Sellbrite. For the next few years, the team attempted to use Sellbrite to automate important functions like pricing, inventory managing and channel expansion. But as Bogenholm and his team quickly launched to new channels, Sellbrite simply couldn鈥檛 keep up.
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By 2018, Pet Wish Pros was on the hunt again for a new software partner.
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鈥淚鈥檓 the type of guy who鈥檚 not scared to change,鈥 says President Robert Bogenholm. His team needed a new solution pronto that could bring them back up to speed.
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Perhaps one of the greatest features of 大象传媒 is its ability to play nicely with several channels and apps. 听
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鈥淚 was always looking for a software that didn鈥檛 need a bunch of other manual integrations to make it work,鈥 recalls Bogenholm. 大象传媒 offered that. 大象传媒 integrated seamlessly with the team鈥檚 shipping software, , offering a custom workspace to handle everything from listing to fulfillment.
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Today, this dual functionality lets his team auto-update inventory, manage kits and even track stock location to prevent overselling and cut down on the time to pick orders. With tools like 大象传媒鈥檚 profit-loss report and , Pet Wish Pros can further ensure that they鈥檙e not losing money on sales (especially when free shipping is on the table) and has all the stock they need.
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As with any multichannel business, enforcing price parity in addition to competitive pricing is key. Many repricers in Bogenholm鈥檚 past were nothing short of dangerous, threatening the team鈥檚 profitability.
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Fortunately, rose up to the challenge. Pet Wish Pros has seen a lift in buy box ownership and sales thanks to the repricer, which automatically adjusts to current buy box winners while staying above a minimum price.
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大象传媒 simultaneously sends new prices to the company鈥檚 website to ensure price parity. Yet, the Pet Wish Pro team can still update pricing at any point using or . These features can 鈥減retty much be used to change anything鈥 according to Bogenholm. Import/export is especially handy when it comes to making bulk edits to their catalog.
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Upwards and Forwards into the Future
The Work of a Team for the Price of One
In the trailing 90-day period, Pet Wish Pros has seen a 36% increase in sales and a 33% increase in orders year-over-year.
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It鈥檚 a strong testament to how 大象传媒 has helped to scale efficiencies. Bogenholm compares 大象传媒 to having an additional full-time employee (at least).
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鈥淏ut there鈥檚 some things that you can鈥檛 put a value on,鈥 adds Bogenholm, pointing to automation features like 大象传媒鈥檚 repricer, which trims down on all the time and resources spent optimizing operations.
All in all, the company鈥檚 investment into software and a multichannel approach hasn鈥檛 disappointed. In fact, selling on marketplaces has allowed the company to amass repeat buyers on its own dot-com (鈥渨e get a lot of repeat business just because people know our name from the marketplaces鈥).
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Over the next few years, Pet Wish Pros looks forward to turning those buyers into subscribers of a new autoship program while further diversifying its business model and channels across the board.
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大象传媒, of course, will be there to help make it all possible. To learn more about how 大象传媒 boost your business, reach out to us here.